The ultimate goal of any marketing and the cherished dream of business owners is an endless stream of paying customers. And the key tool to achieve this goal is to increase traffic on the site. At the same time, 61% of marketers believe that increasing traffic and generating leads is their biggest problem.
In this article, we’ll show How to drive organic traffic to your website.
With content
Content production is the best way to drive organic traffic. This is a shareware way to increase website traffic. In addition, it is filling the site with quality content that increases brand awareness and customer loyalty.
1. Write a business blog with expert commentary
On a blog, you can regularly publish useful and detailed content about the industry, as well as successful company cases. Brands that have a blog get 97% more links to their sites and 55% more visitors. Invite experts from other companies to the conversation: such authors will not only diversify your content, but also share the article on their social networks, and this will bring you new readers.
2. Create visuals and post videos
Use design tools to illustrate concepts and visualize data. For example, your infographic with a link to the site will be published in professional communities.
To attract more visitors and keep their interest, use video content on your site:
- Place your video in your blog posts to show up in video search results.
- Set up YouTube SEO to rank higher on YouTube and then add links to your site in the video description.
3. Use lead magnets
People love useful and free information. Guides, checklists, templates, webinars – all this can be a reason to leave your contacts on your site. And if the information is interesting enough, visitors will subscribe to your newsletter.
With SEO
Note that all of the above strategies will not drive traffic to your site if no one can find it. And since 71% of search traffic clicks go to the first page of Google, you need an SEO strategy.
4. Use keywords
Keywords are words and phrases that people enter into search engines. To understand which of them are used more often, keyword research tools, for example, keyword selection from Google, will help.
Optimize your content so that search engines can understand what it is about and rank it in relevant search queries. Be sure to place your target keyword in the following places:
- Title tag (meta title);
- Heading H1;
- At least two H2 headings;
- Main text;
- First 100 words;
- Image titles and additional text;
- Meta Description.
5. Optimize the page structure
Simply including the keyword in the meta description and meta title is not enough. You need to optimize these snippets of text to make them more attractive in the SERPs and get more organic clicks.
- The meta description should be between 155 and 165 characters long. Already here it is important to tell what benefit the site visitor will receive from reading the post.
- The length of the meta title should be no more than 60 characters. Put the keyword near the beginning and tell the reader about the benefits.
6. Add links to other content
When posting content, don’t forget to add 1-3 links to other pages on your site. This will help drive additional traffic, increase the time visitors spend on your site, and allow them to get more useful content.
If you do not have enough free time or professional knowledge, entrust the search engine promotion of the site to the specialists of Mellow Promo company. They have extensive experience in optimizing and bringing web resources of various topics to the top.
Using social networks and search engines
One of the key benefits of social media marketing is referral traffic to your website.
7. Diversify your content
Promote your content on the most popular social networks for your audience. Repackage content for the algorithms of various social networks and post materials where they best fit the format: videos on YouTube, long reads on Telegram, infographics on Pinterest, memes on Twitter. Add links to your site and relevant hashtags to increase the reach of your posts.
8. Complete the company’s business profile
Before you invest in ads, perfect your business profile on Google to be more visible on maps and in the search engine. Here’s what to look out for:
- Complete all available sections;
- Specify the category of your business;
- Respond to comments and reviews;
- Add photos;
- Update information regularly.
Additional ways to drive traffic
9. Host a webinar
Webinars are a great way to share your knowledge with an audience. Send an email a week before the event and a “last chance to register” reminder the day before the webinar. Don’t forget to send the presentation and webinar recording to all registered participants, and also mention other useful materials on your site.
10. Create an online community and communicate in a professional environment
People enjoy giving their opinions on topics they are passionate about, so building a community on your site is a great way to start a conversation and increase traffic. Give the opportunity to comment on brand posts, create a special section where visitors can ask questions, and most importantly, do not forget about moderation so that your local community does not turn into a bad talk show.
Conclusion
By following the tips and tricks mentioned in this article, you will be able to increase your website’s organic traffic and attract quality and relevant visitors to your website. Remember that consistency and quality are the keys to sustainable organic traffic growth.
