Earlier this summer, Instagram announced a new dual camera feature, called “Dual,” which allows users to capture front and back-lens photos. However, it is still unclear whether Instagram has actually launched a BeReal clone. It was recently confirmed that Instagram has been testing an internal prototype called Candid Challenges. Those features seem to be similar to BeReal, allowing users to take a selfie and post it on their profile within a two-minute time limit.
What is BeReal?
BeReal is a photo-sharing app that requires users to post at least once a day. It has gained immense popularity this year, reaching over 21 million monthly active users. The app has also ranked number one in the Apple App Store this summer.
Although BeReal offers a different experience than Instagram, it doesn’t have many brand-friendly tools. It doesn’t allow users to edit pictures after they’re taken, and it sends out random prompts to users when they’re supposed to take a picture. BeReal’s popularity was fueled in part by a focus on sharing unfiltered, unposed moments.
Candid Stories: Is Instagram Introducing BeReal Clone?
It is believed that Instagram is attempting to slow down BeReal’s popularity. The social media platform has a reputation for having too much video and not enough content for users. In response, the company has been experimenting with new features that are aimed at improving the user experience. These features include Group Profiles, Collaborative Collections, and Notes. These features will allow users to save posts with friends or groups or share them with others.
What is Instagram Notes Feature?
The Instagram Notes feature is similar to the Twitter application, and it allows users to share up to 60 characters of text, including numbers, emojis, letters, and more. These posts will appear in followers’ inboxes for 24 hours. Those who don’t follow the note creator will not see the content, but the note will remain on their account. This could prove to be valuable for moderators since it could legitimize their content.
Users can write a very short text note and then append it to their profile. They can also leave a note for a select group of their followers. When they’re done, the note will be pushed to the top of their inboxes.
A spokesperson from Meta, the developer of the BeReal clone, told TechCrunch that the feature is currently being tested internally. He declined to offer further information, though it’s possible that IG Candid is a copy of BeReal, and is being rolled out to users with some tweaks. Those tweaks could make the feature more like BeReal, allowing for more authentic posts.
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BeReal’s Candid Challenge on Instagram
Instagram has also been testing a feature that mirrors BeReal’s Candid Challenges. This feature aims to encourage users to post a selfie every day. It will appear in their notifications and will give them two minutes to take a picture and post it. If they don’t, they will have to wait until the next day to complete the challenge.
BeReal won the iPhone App of the Year award.
